I've run the business. Now I build the tools I wish I'd had.

I’ve spent more than 20 years in sales and marketing, including seven as President and CEO of a national protective apparel manufacturer and distributor. I’ve owned the P&L, sat through the vendor demos, and watched good software die a week after rollout because nobody on the team wanted to use it.

In 2024 my family moved back to Iowa after eleven years in Texas, and I spent the next stretch advising owners and CEOs of manufacturing and distribution companies. The same problems kept coming up: reports that took days to build, bids nobody had time to chase, price moves nobody saw coming.

So I started building fixes: small tools, built on top of the systems people already had. That’s what Tangible Tactics does now. You can see examples on the Work page.

What that means for you

• I start with the business, not the technology. If a spreadsheet fixes it, I’ll tell you.
• I build for the people who’ll use it. If your team won’t open it, it doesn’t count.
• You own the custom work. Any third-party software costs are listed up front.
• Fixed fees. You know the price before we start.

Who I work with

Owner-operators and leadership teams at $10M to $150M manufacturers, distributors and B2B firms. Iowa first, with clients across the Midwest.