#Tangible Tactics

You don't need an AI strategy. You need one workflow that pays for itself.

Practical AI for Iowa mid-market operators. Built by a 15-year VP Sales and General Manager who has run real P&Ls in manufacturing and distribution. Not a slide deck factory.
Our Services

Three engagements. Pick the one that fits where you are.

Operational Diagnostic

Two to three weeks inside your business. I identify the three to five places where AI can take cost or time out of a real workflow this quarter. You walk away with a prioritized AI use-case map, a recommended approach, and a 90-day implementation plan. Useful even if we don't engage further.

Pilot Build

You pick one or two priorities. I build the pilot end-to-end alongside your team, train them to operate it, and leave you with a live system that is already working when I step away. No long retainers. No shelfware.

Fractional Operator

An ongoing partner on what to try next, what to drop, how to train new team members, and how to evaluate the AI vendors that will keep showing up at your door. For teams that want a thinking partner without hiring a full-time AI lead.

WHY TANGIBLE TACTICS

We Don't Just Advise. We Implement.

From your side of the desk

I have sat in your seat. Fifteen-plus years as a VP Sales and General Manager in manufacturing and distribution. Full P&L. Iowa-based. I know what your team will actually use, and what they will quietly stop using a week after rollout.

Strategic Vision Transformed into Reality

At Tangible Tactics, our mission is to transform your business vision into a strategic reality. With a focus on executive leadership, business revitalization, and marketing expertise, we bring a wealth of experience to every client partnership.

Partner with Tangible Tactics: Shape a Future of Unparalleled Success

Ready to unlock new heights of growth, efficiency, and innovation? Partner with Tangible Tactics, and together, we’ll guide your organization towards unparalleled success.

AI that actually does something

I cut through the noise around AI and focus on what moves a number. Examples: sales rep call prep automation, RFP and proposal drafting, supplier document extraction, customer email triage, inventory reorder math, board-deck data prep. No hype & shelfware.

Built for Iowa mid-market operators

I work with owner-operators and senior leaders at $10M to $150M companies. Specialty manufacturing, B2B distribution, food processing, specialty contractors, and B2B services. Iowa first, with on-site time available statewide.

Crafting Impactful Marketing & Digital Strategies: Your Roadmap to Success

Discover the power of tailored solutions with Tangible Tactics. Our expertise lies in creating impactful marketing and digital strategies, driving customer acquisition, growth, and refining branding initiatives that resonate with your audience.

AI FOR SMBS

AI Isn't Just for Big Companies Anymore

Tangible Tactics is a one-person practice. I work with Iowa mid-market operators — owner-operators and senior leaders at $10M to $150M manufacturers, distributors, food processors, specialty contractors, and B2B services firms.
Fifteen-plus years as VP Sales and General Manager in manufacturing and distribution. Full P&L responsibility. I have run sales teams that needed better tools, tried to get IT to ship something useful, and sat through the vendor demos. I know what your team will actually use and what they will quietly stop using a week after rollout.
The AI fluency is something I have built hands-on over the past year, working directly with the platforms most consultants only talk about. The operator credibility is the fifteen years before that. — Aric Asplund, Founder. West Des Moines, Iowa.

Ready to see what AI can do for your business?

Innovative Sales and Marketing Strategy for Business Success

Unlocking Your Business Potential
Data Driven Sales Strategy | Tangible Tactics
Learn more about us

ABOUT US

We are a top tier consulting company committed to delivering outcomes and promoting creativity, for medium sized enterprises (SMEs). Specializing in executive management guidance and rejuvenating business operations alongside crafting sales and marketing plans; our team offers insight to every client.

Under the guidance of a leader known for delivering results we focus on long term planning and flexibility as key elements. Our strengths lie in creating marketing and online plans attracting new customers and enhancing brand development efforts.

At Tangible Tactics we go beyond being consultants. We are your strategic allies. Drawing from our experience in various industries we bring unique viewpoints and customized strategies to the table. Whether it’s about rejuvenating your presence in the market optimizing your processes or diving into advancements we steer companies towards exceptional achievements. Join forces with us to pave the way, for a future filled with progress, effectiveness and creativity.

Why Choose Us

We Solve Your Problems

Our consulting services address growth challenges, identify strategic opportunities, and provide actionable plans for sustained success and renewed confidence.

Specialty manufacturing and distribution

RFP and proposal drafting. Supplier and equipment document extraction. Bid prep automation. Inventory and reorder math.

Food processing and specialty trades

Customer email triage. Route and order analysis. Estimating support. Project documentation extraction.

B2B services firms

Sales rep call prep. Content production assistance. Client onboarding. Internal admin offload.

Consulting Services | Tangible Tactics
Testimonials

What they say about us

Our clients praise our consulting services for delivering clear, actionable plans that drive sustained growth and renewed confidence.

"The marketing and digital strategies crafted by Aric have been game-changers for us. Our messaging has been simplified to clearly communicate our difference in the community.”

Heather CEO: Nexus Recovery

“Tangible Tactics was crucial in getting us started, clarifying our digital strategy, and generating leads for our business. Their expertise has made a significant impact on our growth.”

Nick Owner: 515 Exteriors

“Tangible Tactics has been instrumental in scaling our business with the launch of our new website. Aric’s strategic insights and extensive digital knowledge have been invaluable.”

Sean Owner: PLX

A few of our clients include

FREQUENTLY ASKED QUESTIONS

I help Iowa mid-market operators install practical AI inside the workflows their team already does every day. I sit with your team for two to three weeks, find the three to five places where AI takes cost or time out of a real workflow, and either build the pilot myself or hand it off to your team to run. No long retainers. No strategy decks. No enterprise software you will write off in eighteen months.

Owner-operators and senior leaders at $10M to $150M Iowa companies. Strongest fits are specialty manufacturing, B2B distribution and wholesale, food processing and ag-services, specialty contractors and building services, and B2B services firms. I do not work with startups or large enterprises with their own IT department.

There are three. The Operational Diagnostic is two to three weeks and you walk away with a prioritized AI use-case map and a 90-day plan. The Pilot Build is six to ten weeks and you walk away with a working system already in production. The Fractional Operator is a monthly engagement for teams that want an ongoing thinking partner without hiring a full-time AI lead.

Pricing depends on which engagement you pick and the scope of the work. We will talk through it on the discovery call. I will not put a number on the website that does not match what your business actually needs.
From an Operational Diagnostic, you have a usable plan in two to three weeks. From a Pilot Build, you have a live working system in six to ten weeks. The pilot is built so it is moving a number from week one, not just sitting in a sandbox.

Iowa first. The Des Moines metro is primary. On-site time is available statewide for any engagement in driving range. Remote for follow-up, training, and pilot maintenance.

The leading AI platforms (the same names you have heard about) and a small set of integration tools. The point is not the tools. The point is whether the work that used to take your team two hours now takes ten minutes, and whether the answer is right when it gets there.

REQUEST A Consultation

Ready to elevate your business strategies? Connect with our seasoned consultants today! Submit your details, and we’ll reach out promptly to discuss how our expertise in sales, marketing, and digital can drive your success.

Send us a message

I would like to discuss:

Let's Build Something That Actually Works

Whether you need a smarter sales process, a marketing engine that runs on autopilot, or a clear AI strategy for your business — we’re ready to get to work.