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Two to three weeks with your team and your numbers. You get three to five ranked use cases, the business case for each, and a 90-day plan.
2 to 3 weeks · priced to scope
You pick the task. I build the tool, test it with the people who'll use it, and hand it over with training and a written runbook.
About 30 days · priced to scope
A set number of hours each month to decide what to build next, what to drop, and which AI vendors are worth your time.
Monthly · priced to scope
Seven years as President and CEO of a manufacturer and distributor, and more than 20 years in sales and marketing. I know what your team will actually use, and what they'll quietly stop using a week after rollout.
Owner-operators and senior leaders at $10M to $150M manufacturers, distributors, food processors, specialty contractors and B2B services firms. Based in West Des Moines, working across Iowa and the Midwest.
Sales call prep, proposal drafts, pulling data out of supplier documents, customer email triage, reorder math and board-deck prep. We start with a task your team already does and agree on what a useful result looks like.
The Work page shows tools I've built: bid tracking, raw material cost tracking, sales forecasting, competitor pricing and a soil-test planner for a nonprofit farm program.
Tangible Tactics is a one-person practice. I work with owner-operators and senior leaders at $10M to $150M manufacturers, distributors, food processors, specialty contractors and B2B services firms in Iowa and across the Midwest.
Aric Asplund, Founder. West Des Moines, Iowa.
Repeated reporting, document review and sales prep are good places to look. The first step is understanding the task, the information available, and the checks the work needs.
RFP and proposal drafting. Supplier and equipment document extraction. Bid prep automation. Inventory and reorder math.
Customer email triage. Route and order analysis. Estimating support. Project documentation extraction.
Sales rep call prep. Content production assistance. Client onboarding. Internal admin offload.
I help owner-led manufacturers, distributors and B2B firms put AI to work on tasks their team already does: reporting, sales prep, proposal drafts, document review. We pick a specific task, agree on what a useful result looks like, and I either build the tool myself or set your team up to run it.
Owner-operators and senior leaders at $10M to $150M companies in Iowa and across the Midwest. Strongest fits are specialty manufacturing, B2B distribution and wholesale, food processing and ag services, specialty contractors, and B2B services firms. I don't work with startups or large enterprises with their own IT department.
There are three. The Operational Diagnostic takes two to three weeks and ends with a ranked list of use cases and a 90-day plan. The Pilot Build takes about 30 days for one well-defined task and ends with a working tool, training and a runbook. The Fractional Operator is a monthly engagement for ongoing help. Details are on the How I Work page.
Every project is different, so there's no rate card. Price depends on the scope, the systems involved and how much of the work your team takes on, and we can shape the scope to fit your budget. After a short call you get a one-page proposal with a fixed fee, and nothing starts until you agree to it in writing. No hourly billing, no surprise invoices.
A Diagnostic gives you a usable plan in two to three weeks. A Pilot Build is scoped to deliver a working tool in about 30 days. Scope and timing are written into the proposal, along with how we'll measure whether it worked.
Both. I'm based in West Des Moines and work on-site across Iowa. Clients elsewhere in the Midwest get a mix of on-site and remote. Follow-up, training and maintenance can be remote.
I choose tools around the task, your existing systems and how your team will use them. The proposal lists what you need to run the tool and any ongoing software costs.
Tell me what’s eating your team’s time. I’ll get back to you within one business day.
